I'll give you an example. Let us compare a doctor and Madonna. Now, create more value? What value added per person create? I would say that a doctor because a doctor can your life, a rescue specialist heart. Madonna can only make you feel good about yourself by listening to music. But why do Madonna, a million times more than a cardiologist?
Why not? Why Madonna is this thing called scalability or leverage.
Let us now talk about enlargement.
To a doctorspent three hours on a patient, but can only be patient. But for Madonna to three hours of singing in a concert, 5,000 people hear his songs, so its value is magnified.
For me, when I started my business Mobile Disco, how do I change my principal? In all parts disco and playing a song when I'm out to 200 of my friends, my zoom value than just selling office supplies. Here is how valuable.
Currently the courses I do,A training session of a hundred to 200 people, in order to appreciate the great
The next step is propagation. How can you do something once and again and again and again and again to pay again? Back to the Madonna example, Madonna takes three hours to make audio CD, and she's a go for three hours
But every time the CD is sold, again and again and again and again for the next 20 years. But the doctor said three hoursheart patient, has paid only once. This is where you'll learn how to create revenue so that it rises. And I would say that there are a few ways.
The first way is to influence the intellectual property. The intellectual resource, with an idea, a patent, an invention, you can license to anyone, and each time the product is sold, it will again and again and still be paid. I'll give you an example here. There was this man who got the idea. ThisIt all started with a problem. It has a lot of batteries. And he is frustrated because he did not know if the battery is low or because his tape recorder to work.
So did was to put a metal device at the end of the battery, battery test energy. He had discovered that the batteries have power. And he said, will not be appreciated if each battery sold with the battery meter? It was not an invention difficult.It was these two diodes with the current measure. As he approached, Duracell and say, you know guys, I have this wonderful invention. This is a small piece of metal that people can buy food and use the battery when the battery for testing.
And you know what? I do not want to sell this invention. I'm going to hire you. If you use my invention, and pay me three cents for each battery sold. Now 3 cents would be useless, but think if a largeDuracell batteries sold one million a year worldwide. And this man is 3 cents per battery. This man receives millions of dollars in royalties for a year again and again and again. What may be your idea? If you could say a great cook, a fantastic cook, you may be an idea for a recipe and an example, the licensing idea for a food producer that sells frozen foods in supermarkets and pay a right or a license every time? As Sara Lee, eachyou buy her cake, she gets paid a percentage of this.
These examples illustrate the scalability of power, influence, grows and multiplies. How do you do for yourself? Think about it, the rewards are potentially huge.
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